Your products, compared to other budget drinks, are really cool. They contain almost no chemicals while maintaining good taste. For example, my favourite flavour is tonic beverage. Is it possible to make it using affordable ingredients?
Thank you for your kind words, dear consumer,
For our drinks, we traditionally use only natural quality ingredients, which by definition cannot fall into the “budget” category. However, by eliminating the unnecessary product costs, such as marketing, advertising, promotion, administering, etc., we manage to maintain affordable prices.
A tonic beverage made of quality ingredients can also be affordable. We will pass your suggestions to our development department.
There is one important remark though: instead of water, there is one dye there, which has a very bad effect on health.
Hello, dear consumer, Thank you for your question. It seems to be of interest to many of our consumers.
Our website states that:
Since 1995, we have been carrying out a creative and committed search for an effective combination of natural ingredients, the latest technologies, pleasant taste and affordable prices.
According to this strategic position, for such drinks as “Cream-Soda”, “Lemonade”, “Dyushes”, “Delishes”, “Dvizhok”, “Marsan”, “Bianca”, “Kazkoviy klyuchik”, we use only caramelised sugar produced at our company as a colouring agent. For “Tarkhun” soft drink, we use chlorophyll extract, which is made in Poland from edible plants (nettles, alfalfa, broccoli). “Zi smakom Apelsiyna” soft drink (orange-flavoured drink) contains natural beta-carotene made in Germany, the raw materials for which are vegetables and fruits (carrots, apricots, pumpkins). And in “Zi smakom Ananasa” soft drink (pineapple-flavoured drink), we add safflower extract, which is made of an annual plant of the genus Safflower in Denmark.
In our opinion, these components are absolutely friendly to our health.
The water is OK, but why so cheap?
The water is good, but the PET bottle is too lightweight.
Hello, dear consumers,
We have received two messages, one of which contains a partial response to the second one. That’s why we quote them together.
Indeed, the “PET bottle is too lightweight”, because the weight of 1.5 litre bottle was reduced to 26 g. It is the lowest indicator in Ukraine.
Less weight means less strength, less cost, less price and, by the way, less pollution to the environment.
However, this is the only component of a low price. If you are interested, a detailed description of our pricing is provided in the answers to similar questions here, here and here.
With respect to your health and wallet 🙂
The whole Panda team.
Thank you for your delicious and sweet soft drinks.
Hello! Tell me please, how do you get such an unsurpassed taste of “Kazkoviy klyuchik” soft drink?
Hi, “Karavan Mojito” is great.
Mojito soft drink is not highly carbonated, but slightly carbonated.
Thank you for your kind words and attention to our work! Your feedback helps us understand in which direction we should move.
Yes, sometimes the drinks may seem not carbonated enough. At the same time, we do not consider it appropriate to simply fill the product with carbon dioxide. Although it is easy to do, the carbon dioxide which is not “bonded” with the product “flies out” in large bubbles instantly when opening the bottle, creating the impression of strong carbonation. On the contrary, we are working to deepen the carbon dioxide dissolution.
At the same time, we want to remind you that you can feel the fullness of taste and depth of saturation simply by consuming drinks (and not only “Karavan”) slightly cooled, as recommended on the label. And we will do our best for you to enjoy it.
Could you please tell us if your products contain sweeteners?
Hello, dear consumer,
Our products do not contain any kind of sweeteners.
We work exclusively with natural ingredients. In this particular case, it is sugar.
Thank you for your question!
Are there ions, cations, anions in non-carbonated drinking water? If so, what is their amount?
If we understood correctly, you are interested in the chemical composition of our water.Mineralisation of TM “Karavan” artesian drinking water is 0.4–0.5 g/dm3.The indicators given in the table correlate with each other, i.e. fluctuations are possible during water production: one indicator increases, and the other decreases within the specified norms at the same time.
This information is required for the labelling of mineral waters. Our product is classified as drinking water. Therefore, we put only the indicators of the physiological value of the drinking water mineral composition on the label.
Thank you for contacting us.
How can a cola drink contain juice?
The cola itself does not contain any juice, does it?
Hello, dear consumer,
Thank you for the good question. The same can apply to “Kazkoviy klyuchik” and “Cream-soda” soft drinks.
If you look at the composition of the drink indicated on the label, it becomes clear why the drink contains juice.
Ingredients: artesian water, sugar, lemon juice
concentrate (weight fraction of reconstituted
lemon juice in the beverage: 2,2 %),, natural
cola base (colorant: natural sugar colour, natural
flavour), natural cola flavour. May contain
sediment of natural raw materials. Energy
value (calories) per 100 ml – 179 kJ / 42 kcal.
Nutritive (food) value per 100 ml: carbohydrates –
11.0 g, of which sugars – 10,8 g.
According to the regulatory documents for soft drinks, the drinks with a juice content of 1.0% to 9.9% inclusive are considered juice-containing.
Therefore, all sweet drinks of TM “KARAVAN” without exception are juice-containing, because instead of traditional citric acid, lemon juice is used.
Hello! I would like to know the pH of your Artesian drinking water. Thank you for the answer.
The requirements for drinking water indicators are regulated by the State Sanitary Norms and Rules “Hygienic requirements for drinking water intended for human consumption” (DSanPiN 2.2.4-171-10). To compare the pH of our products with the current standards, please look at the table:
Non-carbonatedartesian drinking waterKaravan TM, рН
Low carbonated water
no less 4,5
highly carbonated water
Thank you for your questions! We are always happy to provide information about our products.
For several years now, we have been facing a shortage of products in the summer season. Do you plan to increase production volumes?
Good afternoon, dear respondent,
The lack of products in the summer season is a fairly typical phenomenon, inherent not only in our company.
Increasing production capacity is quite expensive. To keep our prices low, we are trying to use the available resources efficiently in the first place. Our production capacity during the year is still loaded by about 80%, i.e. there are still reserves that we are working on. We are slightly reducing the range to increase productivity, and do our best to ensure stable equipment operation, etc.
Our partners have reserves as well. For example, this allows producing the stock before the season – it is possible due to the extended 3 months shelf life. Of course, you won’t get too far with the advance payments, but it looks like it would still be profitable. On weekends, trucks often do not come, so we are forced to stop production due to the warehouse fullness, even despite the acute shortage of products. Isn’t it a reserve?
We hope that we will be able to put joint efforts in a proper way to use these reserves now and in the coming seasons.
We wish you the same!
Director Grygorii Ushakov.
Hello! I enjoy your products very much, I drink them myself and recommend them to everyone for many years. Recently I’ve noticed that “Pamela” Karavan soft drink disappeared; I don’t see it in the product range on the website either. Is it temporary, or will it no longer be produced?
Thank you for your kind words!
We feel sorry for “Pamela” too, but there were not enough fans of this drink, and the number of orders was insufficient for its efficient production. Therefore, we were forced to remove “Pamela” from the production plan.
Maybe something else from our wide range of soft drinks will be to your taste? We will be glad!
Chief Technologist Halina Treyko.
Hello! Could you tell me please how can normal water cost such pennies? What do you make it from?
Dear respondent, thank you for your appeal!
We have already answered a similar question (from 30 July 2013). We will now try to give a more detailed answer.
Let’s start with the second question. What do we make it from?
Everything is indicated on the label. If you have doubts about the veracity of the information provided, you can contact an independent laboratory in your area, conduct analysis and obtain reliable information about the composition and physiological value of “Karavan” products. It will cost some money.
Also, you can visit our production site and see for yourself what “Karavan” products are made of and how. It is free. Welcome! Please find the contact information here..
Now let’s reveal the main “secrets” of manufacturing normal products at normal prices:
1. Use of one high-capacity production line;
2. Revenue generated from volumes, not margins;
3. Use of the best raw materials only (sugar, juices, extracts, natural flavours, infusions, essential oils);
4. No costs for warehousing of finished products (the products are made to order);
5. No costs for commercial activities (distribution, promotion, layout, sales, marketing research, support, etc.);
6. No advertising costs;
7. No costs for keeping of various types of managers per se, their deputies, assistants, secretaries.
That’s probably all.
Hello! I can’t buy your extremely delicious “Tarkhun” soft drink for several months. When will it go on sale? Other manufacturers offer mixtures of chemicals, it is not the “Tarkhun” as it should be.
Thank you for your positive evaluation of our products!
Unfortunately, during this summer, we were not able to satisfy all the demands of our customers. Production plans were formed from the most popular products, so several products were indeed bottled intermittently. But as soon as in the first decade of October, the fans of “Tarkhun” soft drink will be able to enjoy it.
Hello! For many years now, my family has been buying drinks you produce – for the festive table as well as for no special occasion. They are no worse than other drinks from more expensive manufacturers. On the contrary, they always have rich and pleasant tastes. I have a small suggestion for you regarding the sales improvement and development. People under 40 always want to try something new, to discover different tastes and sensations. I recommend that you release a line of drinks that no other manufacturing plant has yet.
70% grapefruit, 30% something like Sprite (it’s very tasty). Coconut/pineapple mix (insanely delicious, like Pina Colada with fresh pineapple). Cranberries for cocktails with vodka. Date/banana.
Fresh watermelon – in winter or spring, it will be sold like hot cakes. This is the taste of childhood and summer. Everyone wants to touch it.
Also, you could replace the thin label on all mineral waters with a thicker one, and add some design elements, as if the bottle is all covered with condensation from the cold. It awakens the human brain in the heat. It wants to cool down, and this picture triggers on the subconscious level.
There are many more methods and solutions. If you are interested, please contact me, I will be glad to help.
Thank you for your kind words about our product.
You are right, new tastes attract new buyers and it can be done. Now any flavours are available. The range of nature-identical (synthetic) flavours is particularly wide. But we are striving to free our products even from natural flavours, giving them flavour and aroma with natural juices, extracts, essential oils, and infusions. This means that the list of flavours is significantly narrowed. However, authenticity is added.
We are working on the label now. As you can see, it is constantly changing. We will take into account your suggestions as well. A “thick” label, however, can be much more expensive, and it can be a problem.
Thank you again for your personal involvement. We wish you good health.
My kids drink “Karavan” non-carbonated water all the time. Can it be consumed by children?
Thank you for your question.
Of course it can.
For children, experts recommend non-carbonated water with a balanced mineral composition and a neutral taste.
According to the regulatory documents, “Packaged drinking water can be consumed by children from the first days of their lives… if it meets the following requirements:
• it is not treated with reagents;
• it does not contain preservatives and is not artificially mineralised;
• it is packed in glass containers and disposable containers with a volume of not more than 6.0 dm3, and the label indicates the expiration date and storage conditions after depressurisation of the container…” (DSanPiN 2.2.4-171-10 p.3.28).
Karavan TM water is extracted from artesian wells and undergoes only mechanical treatment with natural materials, such as sand and coal, which preserve the balance of healthy minerals created by nature. Microbiological purity is constantly monitored by our own certified laboratory. Considering the level and composition of mineralisation, “Karavan” water can be used on a permanent basis both for drinking and cooking. All this is confirmed by documents.
In addition to the cold facts, we can say that instead of expensive marketing research on consumer needs, from the beginning we have been developing products that would meet our personal needs and, above all, the needs of our children. Thus, for many years, testing of our products takes place daily in the main expert environment besides the laboratories – our families. We consider this the main criterion of quality.
We understand that our answer looks a little bit like advertising. However, we were trying to provide pure facts. The decision, of course, is yours.
We wish you and your children good health!
I drank expired water, what will happen to me?
Good afternoon, dear Oleh,
If you did not feel an unpleasant or foreign taste or aroma when consuming water or drink, we can assure you that your life and health are not endangered. Our products do not lose their properties for a longer time, subject to storage conditions. But we would like to remind you that the sale of expired food products is prohibited! Be sure to check the expiration date before making a purchase!
Buy quality products and consume them with pleasure!
I wanted to ask: do you have raw materials of Ukrainian production?
In our production, we use food and industrial raw materials.
The main part of industrial raw materials is produced in Ukraine. Preforms for the production of bottles, stoppers, labels, and heat shrink film come from the Ukrainian manufacturers.
As for food ingredients, import materials are preferred. Only sugar, concentrated apple juice and natural apple aroma are supplied from domestic manufacturers. All natural flavours and extracts of foreign manufacture come from such countries as: Germany, Turkey, Austria, Israel, Switzerland, and Netherlands. Unfortunately, lime is not grown in Ukraine. It accounts for a significant part in the cost and creating the taste of our drinks.
We do not stop searching for local raw materials. We hope that our manufacturers will begin to actively process local fruits and berries, so we could use them to produce delicious and affordable drinks.
First of all, I would like to thank every employee of your company for high-quality products you manufacture for the country. Maintaining high standards (quality standards, in this case) is currently of uttermost importance.
I am 30 now, and as far as I remember, my family has always been buying beverages under your trademark. Thank you again for the undoubtedly high quality and my special thanks to you for the Kazkovyi Kliuchyk, which is simply incredible! I have two questions for the company employees:
1) I feel that your beverages have lately become less carbonated. What is the reason to that?
2) Where can I buy you products in Brovary, the Region of Kyiv, as now I have to transport them from Zhytomyr which is not always convenient?
Along with your reply at my e-mail, please post this reply on your site as well for other people to see it. Maybe, someone will find it useful.
Thank you for your reply.
With kind regards and best wishes, Iurii.
Logistics Manager Alina Dzhabbarova
We are delighted to hear this! 🙂
Iurii, thank you for your high appreciation of our modest work.
As for our beverages becoming less carbonated, could you provide more precise information: when did you notice that effect, how frequently is it encountered and in what beverages? This will help us to analyse and detect the reasons. It is highly probable however that your taste did not betray you provided that the changes happened over the previous two years. The reason is that over this period, pursuing the “product naturalisation” policy, we removed citric acid from our beverages and replaced it with concentrated natural lime juice. After this change, we were surprised to notice that the taste of our beverages became softer although carbonation remained unchanged (0.48-0.50%). We can only assume that the lime juice neutralizes the “aggressiveness” of carbonated beverages making them more subtle.
However, we would be grateful for details, which is important to us.
Considering the possibility to buy Karavan products in Brovary. Unfortunately, we do not have an exclusive partner in the town of Brovary. However, Antyp LLC (Kyiv) supplies Karavan products to Brovary, and you can buy them in supermarkets of the Fora retail chain:
• Kyivska Street, 92;
• Kutuzova Street, 20/2;
• Nezalezhnosti Street, 7;
• Chkalova Street, 12;
• Shevchenko Street, 10v,
а також «Hreid market» Chornovola, 11.
With thanks and best wishes.
The labels on plastic bottles always contain information on the type of plastic used to make the bottle. And this information is very important. However, you do not provide it. Why?
Dear customer, thank you for your question.
In Ukraine, the signs and symbols on containers are regulated by the standard DSTU ISO 780-2001 Packaging. Pictorial Marking for Handling of Goods. Please notice the following mark on the bottom of the bottle:
This is the mark of recyclable plastic. This mark is put on all types of polymer packaging. Plastic packaging is divided into 7 types of plastic and a digital symbol exists for each one. This is put by the manufacturer to inform about the type of material and its recyclability as well as to facilitate sorting before recycling and reusing the plastic. The digit denoting the plastic type is inside the triangle. The abbreviation, i.e. the letters under the triangle, denotes the material type. The triangle contains the plastic type code: 1 PET, 1 PETE means polyethylene terephthalate which is usually used for carbonated beverages and water.
The bottom of the bottle also contains the sign Made of Nontoxic Material, Suitable for Food Contact:
It is very nice to see that the customers are interested not only in the quality of products but in the quality of packaging as well.
Best wishes to you.
Good morning. My name is Illia (the city of Chernivtsi). I have bought Karavan water in 6-liter bottles for the third time over the last few months, and it is just horrible! It tastes like tap water, and the electric kettle, after boiling this water, is covered with unusual white scale (I can even send you a photo). The water surface is covered with flakes of scale. I swear this does not happen even if ordinary tap water is used! At first, I thought something was wrong with the kettle or that lot of water was bad, but when this repeats for the third time over several months, it turns into a pattern. Actually, this is why I decided to write to you. Please sort this issue out. The water was bought in Chernivtsi, in a shop in Haharina Street.
P.S. I usually buy water on tap but sometimes I miss the truck and in those instances, I purchase water in big bottles. Please address this issue. You probably have some filter problems, or the shop is selling counterfeit water, or is this what the water should be, or do I miss something?
Thank you for your letter. Your sincerity is apparent.
And although we have received similar messages before and our replies were posted on our web-site on 29.07.13 and 25.08.2011, we would still like to clear out certain aspects of your particular message.
Taste is an individual matter. In our arbitrary opinion, Karavan water has a balanced and pleasant natural taste. We try to preserve everything made by Nature in our water, removing only iron and using sand and charcoal filters for water treatment. We believe it does not need any additional «improvements». However, if you do not like this taste, you need to choose another water trademark.
I do not believe the shop sells counterfeit water. Please take precautions buying water on tap. Indeed, this water leaves no sediment because it is artificially softened. If reverse osmosis is used, the water loses its natural beneficent characteristics. When the ion-exchange method is used, where calcium and magnesium ions are replaced with sodium ions, the acceptable sodium content in the water is exceeded two or three times, according to the European legislation. And this may be harmful to human health.
As for the water boiling using electric kettles: any kettle is in fact designed to «cook» water. As a result, mineral salts precipitate and all other beneficent characteristics of water disappear. Oriental tea ceremonies prescribe that water heating should be stopped before large bubbles appear, during so-called white stage (intensive white hissing). This is a way to keep water «living» and to preserve its natural taste, composition and structure, and tea or coffee made at 90-95°С, assume an especially good taste.
But, of course, it is up to you to decide.
Dear Sirs! I very much like your products, as well as the wide choice of tasty sweet beverages and good design. I will be happy if you create water with a new watermelon flavour. I believe this will ensure further improvement of your image and increased consumption of this beverage. Thank you for your attention. Please reply if this is possible.
Thank you for your appreciation of our work.
Our experience proves that the watermelon flavour will not be as naturally appreciated in a carbonated beverage as it is in a fresh watermelon. Watermelons have no rich flavours or essential oils and we would not like to resort to chemicals. Moreover, other manufacturers tried to make a similar beverage using artificial flavourings but to no positive result. Therefore, we will abstain from this for the time being.
Thank you for your letter again, we are always open for communication.
Are you planning to sell water in two-litre and one-litre bottles?
At the moment we are not, but we do not rule out a possibility to sell our products in containers of different size.
By the way, we sell soft beverages in 0.5 l and 1.5 l bottles and we offer artesian water in 6 l bottles as well.
Please tell if you are exporting your products and if yes, to which countries. Or are you operating within Ukraine only?
Karavan products are exported to Germany since October 2001.
Also, there were one-off shipments to Moldova in 2001 and to Israel and Spain in 2010.
We are ready to cooperate with any country.
Recently I have been noticing that stores sell your beverages after their expiration date. Sometimes the gap is as big as 2 months and more. It is especially common for your 0,5 lt bottles. The sales staff justifies this practice by saying that the beverages were delivered after their expiration date, that they don’t know what to do with them, that they cannot drink them themselves, etc. It is hard to believe that such a company as Panda cannot influence this situation and limits itself to the role of a passive observer! About 30 to 50% of all the retailers sell your expired beverages at a discount. You can buy a 0,5 lt bottle for as little as 1 UAH. Maybe you should do something about changing this practice because I forbid my children to buy your sodas even though I have been drinking them most of my life.
Thank you for contacting us and for your loyalty!
We have already answered that question here.
We could only add that the most effective way to deal with this illegal situation is to denounce the retailer. You need to submit the receipts and the expired beverage to your local Consumer Rights Department division. You also have a right to return the expired product.
Here are the legal guidelines:
Law on Food Safety and Quality: article 36, paragraph 2, point 7 prohibits the sale of the expired food items.
Low on the Consumer Rights: article 23 imposes a penalty for the sale of the expired goods. The penalty amounts to 200% of the cost of the entire expired goods batch.
The best way to fight this deplorable practice is never to buy the expired goods regardless of the price or circumstances.
Please explain how the water produced near the Vinnytsia’s largest former chemical plant can be clean.
It is simple. Let us learn the facts. The map shows where the former chemical plant, the company «Panda», forest zone, water pipeline, artesian boreholes and the officially approved water intake sanitary zone are located.
In the language of experts it sounds like this: «Drinking groundwater in the aquifer of Stryzhavka Bugski field (this is the name of our water supply field) is contained in the fractured granite zone. The water is sufficiently protected from any bacterial and chemical contamination by water-impermeable rocks (the capacity is 12.5 – 22.0 m. This estimated value indicates high filtration power). The former chemical plant’s effect on the hydro-geological characteristics of the underground water can be excluded because the groundwater from the area comes to the surface of the aquifer, or to the upper strata of the rivers, outside of the Stryzhavka Bugski field. It flows into the Southern Bugh river. Industrial plants are located beyond the field’s protected sanitary zone. Their location meets the regulatory groundwater exploitation requirements. Constant monitoring of the groundwater quality ensures consistency of the groundwater bacteriological and chemical characteristics.»
Here you can view the certificates and other documentation that attests to all the above.
However, if you are still not convinced, there is a simpler solution. You can refer to any local laboratory accredited by the Consumer Rights Department, by the State Sanitary and Epidemiological Service or others. It will cost you little to get an unbiased analysis which will help you ascertain the integrity of our statements.
Good morning, I would like to ask why you ceased the production of the old form of Karavan Ananasovyi.
As far as we understand that by the old form you mean the beverage before the upgrade.
If this is the case, this was done to make the beverage more natural, i.e. to give it a natural pineapple taste and flavour by using natural components.
All our beverages have been subject to this upgrade lately. When we turned to the Ananasovyi beverage, we altered its composition radically:
• we removed citric and ascorbic acids and replaced them with concentrated lime juice;
• we removed the artificial colour (beta carotene) and replaced it with natural herbal safflor extract;
• the wood tar glycerine ether stabilizer, the very name of which is uninviting, is also being removed and replaced with natural citrus flavouring (citric pectin);
• and we enriched all this by concentrated natural pineapple juice.
As a result, we believe we have obtained a pleasant, lifelike and actually pineapple beverage.
Whether you like it or not is up to you to decide.
I have purchased Karavan Krem-Soda carbonated beverage in Mareman shop in Illinetskyi District. The beverage was expired, of light colour and smelled of nothing in common with Krem-Soda.
Thank you for your letter. We will do our best at least to avoid similar situations in the future.
Panda manufacturing enterprise has no finished goods storage and works only to the orders of its trading partners. As a result, only fresh products are sold (see our web-site for terms). The trade partners assume any further responsibility as to storage and timely sales of the products, and unfortunately (or fortunately) we cannot directly influence the. At the same time, the products of TM Karavan, as you know, contain no preservatives and are made of natural components only. Therefore, they have short shelf life and are very sensitive to the storage conditions and period.
We hope that each buyer will protect his (her) own interests and health and will assess the product appearance in the shop, read the label to find out the composition, terms of storage and expiry date and, based on all this, will make his (her) choice. Even if these facts are found back at home, after the purchase, the consumer has the right to return substandard goods to the retail point and be refunded, making thereby the relevant organisation liable. This is the right of any customer. We advise to use it wherever possible to protect yourself from similar occurrences and to provide incentives for the shops to adhere to food storage terms.
Dear Sirs, I do not mean to offend the TM owners or consumers who like these products but, to my “taste”, the price matches the quality, or shall I say the quality matches the price. I mean the quality of flavour. Unfortunately, my family (including myself) and many people I know do not like the beverages of TM Karavan, even though the labels say that every ingredient is natural and the price is very attractive. Many beverages are over-flavoured, and the flavour of some of them (e.g. Bianca) stays even after washing up (and believe me, I wash up very diligently). And if we take the beneficence and naturality of sweet carbonated beverages in general, one can hardly speak of any beneficence at all, no matter how natural the ingredients are. Nor it is acceptable to speak about a “live” product with a shelf life of several months.
I apologise for this “fly in the ointment” but even a negative opinion has its right for existence.
Of course, negative opinions have a right to exist. They bring along a chance to improve the situation which is positive. Thank you for that sincerely. Your issues are broad and have a philosophic connotation about them. Let us deal with them in turn.
You are right, the beverages are over-flavoured. And we are already working on this. Recently we have reduced the intensity of taste and flavour of Limonad, Marsan, and Ananasovyi beverages. We are now working on Dvyzhok and we will think about Bianca and other beverages. We will be in search for harmony.
However, the flavour itself is not something alien to human beings as any fruit with taste and odour will have it. Try, for example, to remove the smell of lemon juice or Isabella grapes from your dishes.
As for the product being «live», this is more of a metaphor which means the product is free of harmful synthetic components and «deadly» preservatives. These components are actually the reason for this not particularly good reputation of sweet carbonated beverages as a product. At the same time, in the real life, this product exists and people consume it and like it (e.g. my children). Why then should it not be made suitable for consumption?
If this is interesting, the painstaking work of our experts freed Karavan products of a number of components. They are listed below:
• preservative (sodium benzoate);
• synthetic and nature-identical flavourings;
• carbon dioxide of chemical origin;
• propylene glycol as a flavouring carrying agent;
• excessive sodium being a result of water softening for beverages;
• synthetic colours;
• synthetic stabilisers.
By now we have replaced citric acid with lemon and lime juice in Dvyzhok, Delishes, Lymonad, Marsan and Ananasovyi beverages that resulted in greater total juice content. Upgraded Krem Soda, Diushes, Karavan Kola and Dzvinochok beverages containing lemon juice instead of citric acid are expected soon.
Of course, it is up to you to decide whether as a result of all this our beverages have become more friendly for human health and whether their quality corresponds to their price.
With kind regards and best wishes.
The message is for the attention of the owners of the manufacturing establishment – the KARAVAN brand trademark.
My family and I have been drinking your water for 3 years already, and I can say only one thing, it is really the water of life!!!
Thank you very much for your taking care of us, your customers!
The prices of your products are so low that I’m worried about your future. It is kind of a paradox – all over the world high-quality products are much more expensive than low-quality products, and with you, it is exactly the opposite. If I weren’t familiar with your products, I wouldn’t believe any stories about their natural origin and natural additives.
I think you should level the prices up, BUT NOT TOO HIGH! Yours faithfully with best regards, Ihor.
We understand the risks of mistrust to the quality which arise in the case of low prices. Our marketing specialists, when we had them), were assuring us for a long time that it was necessary to keep the prices high for the consumer to believe in product quality. Though, personally I wouldn’t like to be assured of quality in such a way.
Therefore, at a certain stage of our work, we eliminated excess costs including marketing and concentrated on product quality. This allowed us to reduce the prices to the level that was affordable for any customer. Now in the case of low prices, there is a probability that a bigger number of customers (and the income level of a wide range of the population is comparatively low) will be able to afford to enjoy a really natural and «live» product.
Dear Sirs! Please, tell us why the prices of your enterprise’s products are so low. In my day I worked at a similar enterprise, where carbonated beverages were produced using sweeteners (aspartame, saccharin etc.), and so the prices were relatively equal, but Karavan products are made using sugar – what’s the catch or is it another marketing mix? Could you simply explain to a common customer if your products are of a lower or superior quality than, for example, other brands on the Ukrainian beverage market? Thank you.
Thank you for your questions. I will try to answer each of them.
The main price components are raw materials + overhead costs (energy supply, salary etc.). Thanks to the reduction of some types of activity and the whole processes which don’t create assets (merchandising, marketing, commerce, warehousing, administration etc.), within the last 2 years we have managed to reduce the costs significantly, which allowed reducing the prices by 18% on the average. Thus we improve the quality of our products (we use natural flavours and natural carbonic acid; we replace citric acid with lemon juice).
As for sugar, since the first day of manufacture of TM Karavan products (1995) ONLY SUGAR has been used and the options of price reduction, due to use to aspartame, saccharin etc., hasn’t even been considered.
As for the information on the beverage formulation, I want to once again point out the fact that the legislation carefully regulates (and the relevant bodies control) the completeness, reliability and ways of the information statement on the label.
We produce the product which currently has no equivalents in the market price/quality ratio, and the choice it is up to you.
We invite you to visit our entity and see the whole production process.
After boiling the artesian water a lot of white residue is flocculated in the form of small sand. What is it?!! Is it dangerous to health?
Thank you for your question, dear consumer.
It is a residue of natural mineral salts of calcium and magnesium hydrocarbonates which are neutral to health.
As water is a good solvent, all natural waters are solutions of different mineral and organic compounds. Natural water is a unique cocktail of microelements necessary for the human body. Therefore we seek to retain the initial structure and taste of water in order not to prevent the interaction of Nature with our body. The water stripped off of all beneficent microelements doesn’t leave any residue, but it isn’t healthy.
And for hot drink preparation we use the method of all tea gurus. Water is brought only to the second boiling point (whitening from bubbles). Tea or coffee made with such water has «live» taste, aroma and composition.
Best of health.
Dear Sirs! Is orthophosphoric acid an ingredient of your products?
I am looking forward to hearing from you.
Good afternoon, Roman!
Thank you for your good question.
Indeed, according to numerous research, food antioxidant E338, that is orthophosphoric acid, which is usually a component of cola-like beverages, has undesirable side effects. Taking it into account, in the case of development of the composition of the Karavan Kola beverage, we deliberately excluded from its mix not only orthophosphoric acid but also caffeine, which we also consider not to be very beneficent, particularly for children.
Nevertheless, your question may be proof of mistrust to the information on the labels whereon the contents of beverages are stated. Unfortunately, mistrust to producers is a widespread phenomenon. Though we are sure that only counterfeit products may contain frank lies on the label. As for lawful products, the legislation meticulously regulates (and relevant bodies control) the completeness, reliability and ways of the information statement on the label.
Therefore, please, carefully read the formulation before deciding.
Why does the Artezianska water have such a short shelf life?
In fact, the Karavan Artezianska water may be stored for 6 months under standard conditions (up to 20°C and absence of sunlight). Nevertheless, it is quite difficult to maintain such conditions during transportation of the product, its storage in the distributors’ warehouses and in shop storage premises. Therefore, we artificially limited the shelf life to 2 months for to eliminate the risks of change of the product’s properties under actual conditions. It considerably complicates the work of logistic structures but ensures receipt by the customer of the product with its initial properties unaffected.
Why do your beverages look so primitive? The bottle is not original, the label is cheap and pale. They are tasty but because of their cheap appearance people are less eager to buy them. And where is the guarantee that their quality is sufficient for children to drink them? I am sure that your children do not drink them at all, and you drink them only in case of necessity. The fact that you produce them for yourselves and your children is utter mockery.
Thank you for your sincere, concerned and outspoken opinion. We will try to comment on everything in order:
• As for the bottle design. The bottle isn’t really exquisite. Though, recently, when all producers started changing the design and arranging the «waist» (the narrowed place for a label), our products stood out from the majority. Look for yourself…
• As for the label design. You are right, the old label required updating. We have been engaged in the solution of this matter for some months now. The emergence of the Karavan beverages with a new transparent label on the shelves is the result of our work. We hope that our customers like it. We will be grateful for your comments.
• Now, as for the quality of the beverage itself. The guarantee of the fact that the Karavan beverages may be consumed by children is the absence of preservatives, synthetic substitutes of sugar, artificial aromatic substances and artificial colouring agents in them. You may get proof to that by addressing the nearest Centre of Standardization, Metrology, and Certification or to the Consumer Protection Department which may conduct independent research of our products and provide a competent conclusion. You may check it yourself by visiting our enterprise and seeing the product manufacturing process with your own eyes. We invite you (you may find the contact information under the Contacts tab at our web-site).
• Do we consume our products? Yes, we do. Firstly, because we know that they may be consumed. Secondly, in our opinion, the consumption of our own product is the best (and the cheapest) marketing strategy. There is no need to procure expensive research, and we, as consumers, have a comprehensive understanding of what beverage we need. Owing to this exact strategy our beverages acquired natural components and got preservatives-free.
What kind of water is used for the beverages of the Karavan trademark?
Our water has been extracted from artesian boreholes No. 8, No. 9, No. 9r since 2007. The boreholes are in the area of Mykhailivske forestry of the state Vinnytske forestry entity (see orbital survey).
The water-bearing horizons lie at the depth of 60-80 m in granite crystalline rock (see hydrogeological cross-section view).
After water treatment, which doesn’t change its mineral structure, our water, falling into the category of natural drinking low-mineralized hydrocarbonate calcium-magnesium waters, is used for manufacture. Simply put, this structure is suitable for daily use as drinking water.
How are the artesian boreholes protected from «hypodermic», ground waters, particularly after rainfalls?
Unlike a deep well, an artesian borehole is a complex hydrotechnical construction. In nature, water-bearing horizons don’t blend as it is prevented by clay and kaolin beddings. The phenomenon of blending may occur only because of the man-triggered reasons when the direct way of ground waters flow to deeper layers of underground water bedding is created. Industrial drilling technologies eliminate the contact of ground waters with water-bearing horizons through laying of upsetting (protective) sanitary pipes and hermetic concreting thereof. The regular external control of the artesian water quality is exercised by the laboratories of PivnichHeolohiia PSRGE and the Regional Sanitary and Epidemiologic Service. These organizations carry out systematic expanded microbiological and chemical analyses on micro and macrocomponents. The originals of the results of these analyses are archived which allows tracing the quality of the artesian water for any period.
In the Soviet period beverages without preservatives had the shelf-life of 7 days. Is it possible for beverages without preservatives to have the shelf-life of 60 days?
Indeed, if a housewife makes compote, its storage life (in the refrigerator) may last for several days. If she hermetically seals this compote in the jar in sterile conditions, it is stored for several months.
Likewise, the beverages bottled under common conditions without preservatives are stored for 7 days. To prolong storage life, manufacturers add preservatives. The most widespread of them is sodium benzoate which depresses and prevents the development of microorganisms in food products and allows storing beverages for several months.
Understanding the undesirability, to put it mildly, of preservatives in food products, we have created the conditions, when preservatives are not necessary. The containers and the beverage components are sterilized and within the bottling process contact only purified air. This opportunity emerged with the establishment of the «Ultra Clean» pouring technology according to which beverages contact only purified air and the sterilized containers.
Thus, since 2008 we have excluded the preservative (sodium benzoate) from our products.
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