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Thank you for your kind words, dear consumer,

For our drinks, we traditionally use only natural quality ingredients, which by definition cannot fall into the “budget” category. However, by eliminating the unnecessary product costs, such as marketing, advertising, promotion, administering, etc., we manage to maintain affordable prices.

A tonic beverage made of quality ingredients can also be affordable. We will pass your suggestions to our development department.

Good afternoon, dear respondent,

Thank you for your question!

The lack of products in the summer season is a fairly typical phenomenon, inherent not only in our company.
Increasing production capacity is quite expensive. To keep our prices low, we are trying to use the available resources efficiently in the first place. Our production capacity during the year is still loaded by about 80%, i.e. there are still reserves that we are working on. We are slightly reducing the range to increase productivity, and do our best to ensure stable equipment operation, etc.

Our partners have reserves as well. For example, this allows producing the stock before the season – it is possible due to the extended 3 months shelf life. Of course, you won’t get too far with the advance payments, but it looks like it would still be profitable. On weekends, trucks often do not come, so we are forced to stop production due to the warehouse fullness, even despite the acute shortage of products. Isn’t it a reserve?

We hope that we will be able to put joint efforts in a proper way to use these reserves now and in the coming seasons.

We wish you the same!

Kind regards,
Director Grygorii Ushakov.

Dear respondent, thank you for your appeal!

We have already answered a similar question (from 30 July 2013). We will now try to give a more detailed answer.

Let’s start with the second question. What do we make it from?

Everything is indicated on the label. If you have doubts about the veracity of the information provided, you can contact an independent laboratory in your area, conduct analysis and obtain reliable information about the composition and physiological value of “Karavan” products. It will cost some money.

Also, you can visit our production site and see for yourself what “Karavan” products are made of and how. It is free. Welcome! Please find the contact information here..

Now let’s reveal the main “secrets” of manufacturing normal products at normal prices:

1. Use of one high-capacity production line;

2. Revenue generated from volumes, not margins;

3. Use of the best raw materials only (sugar, juices, extracts, natural flavours, infusions, essential oils);

4. No costs for warehousing of finished products (the products are made to order);

5. No costs for commercial activities (distribution, promotion, layout, sales, marketing research, support, etc.);

6. No advertising costs;

7. No costs for keeping of various types of managers per se, their deputies, assistants, secretaries.

That’s probably all.

Kind regards,
Director Grygorii Ushakov.

Hello, dear consumer,

Thank you for your kind words about our product.

You are right, new tastes attract new buyers and it can be done. Now any flavours are available. The range of nature-identical (synthetic) flavours is particularly wide. But we are striving to free our products even from natural flavours, giving them flavour and aroma with natural juices, extracts, essential oils, and infusions. This means that the list of flavours is significantly narrowed. However, authenticity is added.

We are working on the label now. As you can see, it is constantly changing. We will take into account your suggestions as well. A “thick” label, however, can be much more expensive, and it can be a problem.

Thank you again for your personal involvement. We wish you good health.

Dear Illia!
Thank you for your letter. Your sincerity is apparent.
And although we have received similar messages before and our replies were posted on our web-site on 29.07.13 and 25.08.2011, we would still like to clear out certain aspects of your particular message.

Taste is an individual matter. In our arbitrary opinion, Karavan water has a balanced and pleasant natural taste. We try to preserve everything made by Nature in our water, removing only iron and using sand and charcoal filters for water treatment. We believe it does not need any additional «improvements». However, if you do not like this taste, you need to choose another water trademark.

I do not believe the shop sells counterfeit water. Please take precautions buying water on tap. Indeed, this water leaves no sediment because it is artificially softened. If reverse osmosis is used, the water loses its natural beneficent characteristics. When the ion-exchange method is used, where calcium and magnesium ions are replaced with sodium ions, the acceptable sodium content in the water is exceeded two or three times, according to the European legislation. And this may be harmful to human health.

As for the water boiling using electric kettles: any kettle is in fact designed to «cook» water. As a result, mineral salts precipitate and all other beneficent characteristics of water disappear. Oriental tea ceremonies prescribe that water heating should be stopped before large bubbles appear, during so-called white stage (intensive white hissing). This is a way to keep water «living» and to preserve its natural taste, composition and structure, and tea or coffee made at 90-95°С, assume an especially good taste.
But, of course, it is up to you to decide.

With thanks and best wishes.

Dear Customer,

Thank you for contacting us and for your loyalty!

We have already answered that question here.

We could only add that the most effective way to deal with this illegal situation is to denounce the retailer. You need to submit the receipts and the expired beverage to your local Consumer Rights Department division. You also have a right to return the expired product.

Here are the legal guidelines:
Law on Food Safety and Quality: article 36, paragraph 2, point 7 prohibits the sale of the expired food items.
Low on the Consumer Rights: article 23 imposes a penalty for the sale of the expired goods. The penalty amounts to 200% of the cost of the entire expired goods batch.

The best way to fight this deplorable practice is never to buy the expired goods regardless of the price or circumstances.

Dear Iurii!

Of course, negative opinions have a right to exist. They bring along a chance to improve the situation which is positive. Thank you for that sincerely. Your issues are broad and have a philosophic connotation about them. Let us deal with them in turn.

You are right, the beverages are over-flavoured. And we are already working on this. Recently we have reduced the intensity of taste and flavour of Limonad, Marsan, and Ananasovyi beverages. We are now working on Dvyzhok and we will think about Bianca and other beverages. We will be in search for harmony.

However, the flavour itself is not something alien to human beings as any fruit with taste and odour will have it. Try, for example, to remove the smell of lemon juice or Isabella grapes from your dishes.

As for the product being «live», this is more of a metaphor which means the product is free of harmful synthetic components and «deadly» preservatives. These components are actually the reason for this not particularly good reputation of sweet carbonated beverages as a product. At the same time, in the real life, this product exists and people consume it and like it (e.g. my children). Why then should it not be made suitable for consumption?

If this is interesting, the painstaking work of our experts freed Karavan products of a number of components. They are listed below:
• preservative (sodium benzoate);
• synthetic and nature-identical flavourings;
• carbon dioxide of chemical origin;
• propylene glycol as a flavouring carrying agent;
• excessive sodium being a result of water softening for beverages;
• synthetic colours;
• synthetic stabilisers.

By now we have replaced citric acid with lemon and lime juice in Dvyzhok, Delishes, Lymonad, Marsan and Ananasovyi beverages that resulted in greater total juice content. Upgraded Krem Soda, Diushes, Karavan Kola and Dzvinochok beverages containing lemon juice instead of citric acid are expected soon.

Of course, it is up to you to decide whether as a result of all this our beverages have become more friendly for human health and whether their quality corresponds to their price.

With kind regards and best wishes.

Thank you for your sincere, concerned and outspoken opinion. We will try to comment on everything in order:

• As for the bottle design. The bottle isn’t really exquisite. Though, recently, when all producers started changing the design and arranging the «waist» (the narrowed place for a label), our products stood out from the majority. Look for yourself…

• As for the label design. You are right, the old label required updating. We have been engaged in the solution of this matter for some months now. The emergence of the Karavan beverages with a new transparent label on the shelves is the result of our work. We hope that our customers like it. We will be grateful for your comments.

• Now, as for the quality of the beverage itself. The guarantee of the fact that the Karavan beverages may be consumed by children is the absence of preservatives, synthetic substitutes of sugar, artificial aromatic substances and artificial colouring agents in them. You may get proof to that by addressing the nearest Centre of Standardization, Metrology, and Certification or to the Consumer Protection Department which may conduct independent research of our products and provide a competent conclusion. You may check it yourself by visiting our enterprise and seeing the product manufacturing process with your own eyes. We invite you (you may find the contact information under the Contacts tab at our web-site).

• Do we consume our products? Yes, we do. Firstly, because we know that they may be consumed. Secondly, in our opinion, the consumption of our own product is the best (and the cheapest) marketing strategy. There is no need to procure expensive research, and we, as consumers, have a comprehensive understanding of what beverage we need. Owing to this exact strategy our beverages acquired natural components and got preservatives-free.